Sunday, 25 May 2014

Selfridges Beauty Hall Launch Event


Selfridges has become part of a new campaign in a bid to redefine the current view on what beauty really is. The idea is to illustrate that beauty comes in many different forms through the hosting of different events such as debates, performances, general happenings and plenty of shopping! I was able to attend the Birmingham Selfridges launch for the opening of its new beauty hall which is all part of the Beauty Project campaign.
On entry to the event we were given a wrist band in which to our surprise was in fact a little charm bracelet with a red lip charm. We were half expecting one of those plastic bands you would receive on an all-inclusive holiday and so to receive this…was a nice little touch.


We were able to walk around the beauty counters trying samples and treating ourselves to products with a ten pound discount off which was the price of the ticket. I think that will definitely be the only time I can walk into MAC and buy a new lipstick for only £5!
My friends had makeovers done by Charlotte Tilbury in which they had the most unbelievable eye make-up done. They each bought into one of the Charlotte Tilbury ‘looks’ which includes: The Rock Chick, The Dolce Vita, The Ingenue, The Golden, The Uptown Girl, The Sophisticate, The Bombshell, The Vintage Vamp, The Glamour Muse and The Rebel.

After glamming ourselves up we were able to indulge in the juicy alcoholic drinks that were being sent around by some rather beautiful men. Amongst these treats were meringues and frozen yogurts which were artistically presented. As well, those who had made purchases at the event also received a goody bag…mine had a GHD curl spray in which has done my frizzy hair wonders. 

All in all, the event was a great way to launch the new beauty hall, bringing women and men together to indulge in the cosmetic luxuries and to enjoy the extra treats that were on offer. I personally gained a lot from the experience, not only leaving with some new Mac Make-up but it was also a fab social occasion to spend with friends. 




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